The Effective Key / ID usage indicates, how often the an Activation Key or Serial Number have been used. The Maximum Key / ID usage indicates, how often an Activation Key or Serial Number can be used.
This value is visible on different screens and reports and cannot be changed.
See also
How can I allow a second activation only for a specific user?
How can I specify the number of times a key can be used?
How do I allow to make a reinstallation on the same machine?